Mondelez Goes Public

Cadbury's new boss, Kraft Foods, decided to create a "spin-off" brand for its international products and called it Mondelez. Monde, for "world", and "delez" close to delicious in Spanish are a curiously close moniker to Chocolate Earth, which is also delicious.

Anyways, who knows how this separation from the Kraft image will help or hurt this endevour and I will be curious to see where it goes. Remember that at this level, chocolate is heavily regarded as a flavoring or ingredient, not as a product itself. The level of craftsmanship is low to none.

Here's a link to an article about it in the WSJ: Feeling Blue? Visit the Chocobakery